CEX in the city

The Local Customer Experience Leadership Event

Amsterdam - 14 November 2013


Customer Experience is hot. Companies that get this right are dominating their markets. Curious how?
Experience CEX in the City!

Every company encounters challenges when it comes to delivering a consistent, branded customer experience. Companies which get this right have a significant competitive advantage, and their customers love them!

During the CEX in the City event, we will jump in and start doing what we've been talking about for so long. Now is the time to make the commitment to collaborate with your industry peers and take Customer Experience (CEX) to the next level.


CEX in the City is different. The CEX in the City team offers great industry speakers who will guide you through the day so you can design your own experience. We will work in both plenary sessions and breakouts.

Everyone can contribute and learn from peers in the marketplace. We will ensure to share results with the rest of the group so you can also learn from breakouts you did not attend. During speed dates and quickies you will get to know the other people invited better.

Come join us in a great inspiring location, enjoy this day, lunch, the music and let us surprise and inspire you! Ready to be inspired? Experience CEX in the City!

  • Date: 14 November 2013
  • Time: 09:00 to 19:00
  • Dress: Business casual
  • Location: Amsterdam, exact location provided with invitation

The below partners have contributed directly to the event. CEX in the City is a non-profit event, so this is truly a conference for Customer Experience leaders by Customer Experience leaders.

Our business partners

Our organisation partners

"The longest and hardest nine inches in marketing is the distance between the brain and the heart of your customer"

Stan Phelps


Our ambition is to have CEX in the City with you!

The CEX in the City vision is to create a community of leaders that are willing to share their experiences regarding customer experience management and willing to mutually support each other on this exciting journey.

We aim to provide excellent content that triggers you intellectually by delivering great performers on the subject, to inspire our audience and their followers, and to activate the local customer experience professional industry.


CEX in the City is excited to welcome customer experience leaders from these organisations:

... the invitations are going out to customer experience leaders. Contact one of the partners if you are interested in joining this unique event!

"Purpose, Passion and Pleasure are the secrets of superior Customer EXperience."

Didier Marlier


CEX in the City is not to be missed if you need to know more about:

Who are the brands that are transforming their markets through innovative customer experiences?

What do they do to make their customer experience distinctive and different?

What are the three characteristics of meanginful brands?

What is a simple framework for introducing this into your company?

How you can truly profit and strengthen your brand by delivering great customer experiences?

Not just mapping customer journeys but also making them work, and remembered?

How do you put all of this into action?

Meeting Customer Experience leaders from other organisations?

Dave Carroll

Dave Carroll


Dave Carroll is an award winning singer-songwriter, social media innovator, author, speaker and consumer advocate from Halifax, Canada. With twenty years experience in the music business, when faced with a difficult customer service issue with United Airlines in 2009, Dave used his ability as a master storyteller to share his issue with the world. The resulting YouTube music video called “United Breaks Guitars” became an instant viral hit and today over 150 million people have been introduced to his story.

Stan Phelps

Stan Phelps

Chief Measurement Officer
9 INCH Marketing

Stan's Amazon Best Seller, “What’s Your Purple Goldfish?”, will be the inspiration for his presentation. It will cover the ingredients of creating signature added value and the 12 different types of little extras such as the importance of first impressions, follow up and how to handle mistakes. You will learn about customer experience and its impact on satisfaction, retention and word of mouth. They will be equipped with both concepts and relevant examples, enabling them to apply the principles to generate referrals from current and future clients.

Didier Marlier

Didier Marlier

The Enablers Network

Samba school competition is one of the most challenging in the world. At the end, the difference between winning or losing is equivalent to a few meters on a whole Formula 1 season. Samba leaders have no formal authority on the 4 to 6 thousand people joining the show. And, it has to be perfect. Samba schools have no place large enough to practice all together. The first time they all gather and deliver jointly is... the moment of the show. Year after year, samba schools deliver superior Customer Experience and we will show you why.

Frans Hiddema

Frans Hiddema

Former CEO
Rotterdam Eye Hospital

Frans Hiddema's main focus is to reduce the fear of the hospitals' patients. 'Scared patients run a higher risk of some¬thing going wrong." The less afraid, the more satisfied people are. This is an evidence-based result. The Rotterdam Oogziekenhuis (Eye Hospital) has 9.2 score on a scale from 1-10 for customer confidence. Safety and fear reduction is something we strongly believe in.' For a safe treatment, why not empower the patient? Frans Hiddema has been CEO of the Rotterdam Oogziekenhuis (Eye Hospital) since 1990. Previously he worked as a doctor in Ghana and Cameroon.


Chris Parker


CEX in the City is an invitation only exclusive event, and is free for invited participants. Over a hundred of your peers are expected to join the event. We invite senior level executives active in Marketing, Customer Experience Management, General Management, Contact Center Management, e-Commerce, Social Media, Service Design. Please fill out the form to the left or contact one of the event partners to request an invitation.

CEX in the City will be held on 14 November 2013 in Amsterdam. The exact location is shared with the participants after they accept their formal invitation.

Be inspired and take the customer experience of your company to the next level!